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How WAVE Leveraged Analytics to Revolutionize Rural Transit and Double Ridership in Michigan
From pilot to thriving partnership, WAVE and The Routing Company leveraged data-driven insights to revolutionize rural transit operations.
Western-Washtenaw Area Value Express (WAVE) faced challenges common to rural transit agencies: low ridership, reliance on call center bookings, and underutilized capacity. In collaboration with The Routing Company, WAVE launched a Pingo™ pilot in 2024 to address these issues, and the results have been transformational.

By leveraging Pingo Analytics™, WAVE implemented data-driven improvements that nearly doubled its weekly unique riders, reduced call center bookings by over 30%, and expanded its reach to six additional communities. WAVE’s efficiency improvements also allowed for 88% more weekly completed trips, while maintaining a rider satisfaction score of 4.93 out of 5.

Key Benefits of This Case Study:
  • Learn how real-time analytics and insights drove tangible service improvements.

  • Discover how data-driven decision-making optimized ridership and efficiency.

  • Explore how collaboration enabled WAVE to transform its operations and expand service to new communities.
Ready to dive into the full story? Download the case study now to see how data-driven strategies can empower transit agencies to achieve similar success.

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